WEDNESDAY, 25th MARCH 2020
MUSIC COMMUNITIES: BUILDING AUDIENCES, ARTISTS AND EVENTS A Workshop by Márcio Laranjeira – 10:30 – 11.30 @JUMP Room
During this session we are going to expose and discuss methods and key points to create, solidify and renew a music scene. Artists, audience, events, venues. What relations and how to bring people together to be part of something that’s constantly evolving and changing.
A&R TECHNIQUES A Workshop by Magnus Källskog – 15:30 – 16.30 @JUMP Room
Cosmos Music is the biggest independent music company in Sweden with stand-alone divisions in both label and publishing. It was originally founded in Stockholm over half a century ago and is today a modern, innovative and forward-looking music company with a truly global reach. We have seven studios in Södermalm, Stockholm and has diverse roster of artists, songwriters and producers.
BLOCKCHAIN: HOW CAN A PEER-TO-PEER SYSTEM ASSIST AND IMPROVE THE MUSIC SECTOR? – 17:30 – 18.30 @Talks Room 2
Peer-to-peer was once perceived as a major threat to the music industry. Could blockchain be the decentralized solution? To what extent can decentralized ledger protocols help musicians create while ensuring their rights remain secure? How can governments and regulatory bodies contribute to a better balance between art and business? Law, culture, technology and entrepreneurship join efforts to answer these questions and more.
WHAT IS MUSIC PUBLISHING? A Workshop By Yannick Jame – 15:00 – 16.30 @Multiuse Room
Publishing and copyright can be a fundamental revenue for artists. In this workshop, Yannick Jame, a specialist in the area of copyrights, will explain the basics of publishing and copyright while giving tools and sharing methods that will help artists taking better advantage of this.
MERCHANDISING AS A BRAND EXTENSION – 17:00 – 18:00 @Talks Room 1
Merchandising is a marketing tool within the music industries since the 60s. Besides being a way of making revenue, merchandising products work as a brand extension for an artist or label. Nowadays, there are more collaborations between artists and brands, designers or high fashion designers than ever, reinforcing the importance of merch products. This panel aims to discuss the evolution of merchandising, its relationship with design and fashion and how it serves as a way of commercialization of the artist’s brand.
BLOCKCHAIN: HOW CAN A PEER-TO-PEER SYSTEM ASSIST AND IMPROVE THE MUSIC SECTOR? – 17:30 – 18.30 @Talks Room 2
Peer-to-peer was once perceived as a major threat to the music industry. Could blockchain be the decentralized solution? To what extent can decentralized ledger protocols help musicians create while ensuring their rights remain secure? How can governments and regulatory bodies contribute to a better balance between art and business? Law, culture, technology and entrepreneurship join efforts to answer these questions and more.
THURSDAY, 26th MARCH 2020
MUSIC PROMOTION STRATEGIES: DIRECT-TO-FAN CONNECTION AND DATA ANALYSIS – 10:00 – 11:30 @Main Hall
Artists spend a huge amount of time connecting with their fans and promoting their music online, particularly on social media. Meanwhile, the number of outlets artists can communicate on has multiplied (streaming platforms, concerts etc…) yet the amount of time available to do so has not.
The question today is: does it work? And how can they be sure it’s not just a waste of time? In this masterclass, Emily Gonneau will help artists effectively promote their music by laying out the key data they should be looking at to understand who their fans are, and giving them straightforward practical advice on how to leverage their efforts with a strong Direct To Fan focus
SIGNED, SEALED, DELIVERED: RECORD LABELS TODAY – 14:00 – 15:30 @Main Hall
If it’s true that we have entered a dashboard era in the music industry, as Sam Potts once put it, how have record labels reinvented themselves in the context of music streaming and rethink their conventional approaches in order to answer the needs of these new consumption models?
MONEY TALKS: HOW MUSIC FUNDING WORKS – 11:30 – 13:00 @Talks Room 1
It’s not always easy to know who to talk to when it comes to financial support for a music project. Be it a tour, an album, a professional organisation, an export initiative… the jungle of music funding can sometimes be quite thick. Local, national, European, public or private, our panel will provide you with a map to navigate this complex landscape, with examples from various countries and various approaches to music funding
EUROPEAN COPYRIGHT REFORM: WHAT’S GOING ON? – 14:00 – 15:30 @Talks Room 1
The battle for the reform of copyright rules in the EU has been going on for quite a while, and it’s not always been clear what is a stake : Fair remuneration? Transparency for music licensing? Breaking the internet? What we know for sure: it’s a complex and crucial subject for the entire music ecosystem, both in Europe and around the world. Our panelists have been on the front line of this conversation for the past few years, and they will shed light on this very important debate.
WHY ARE PLAYLISTS MORE IMPORTANT THAN EVER – 12:00 – 13:00 @Main Hall
There’s been said that playlists are the future music consumption. In this ecosystem, curators have a crucial role as gatekeepers, similar to radios and labels: having music highlighted in the right playlist can lead an artist to be discovered by thousands of new fans. A panel of specialists discuss the way playlists are leading to a paradigm shift in the way music is consumed, distributed and created.
TOOLS AND TIPS TO MANAGER YOUR ARTIST’S CAREER AT ITS BEST – 16:00 – 17:30 @Talks Room 1
Managers from artists with an international reputation discuss strategies for efficient management of their artists, taking into account the perspective of managing a clubbing act versus managing a live act.
HEALTHY ROAD LIFESTYLE – 17:30 – 18:30 @Talks Room 2
Life on the road in anything but easy. To the endless hours on an uncomfortable van, you can add the continuous load-ins and load-outs of heavy equipment, the fast-food based eating habits or the homesickness. For that reason, the physical and mental wellbeing of the musicians is a topic that has been gaining growing importance within the music industry. In this talk, the panelists will discuss good practices and ways to keep a healthy lifestyle while on the road.
FRIDAY, 27th MARCH 2020
MUSIC JOURNALISM BY SIMON REYNOLDS – 10:00 – 11:30 @Main Hall
Contrary to what many might say, music jornalismo is alive and kicking. However, changes occured in the digital era have obliged to rethinking what approaches allow publications to be sucessful and readapted to new formats. In this theoretical-pratical class, Simon Reynold, music critic since the ‘80s, will explore the basics of music journalism and its current state, offering tools and methods for making better reviews and develop publications.
KEYNOTE INTERVIEW: PETE KEMBER (SONIC BOOM) – 14:00 – 15:00 @Main Hall
Musician Pete Kember (Sonic Boom). After the end of the group, Kember started new projects where continuously explored his unique vision on music and sound. Besides his prolific career as a musician, he has a vast curriculum of collaborations with artists such as MGMT or Panda Bear. In this keynote interview, Pete Kember will go a few decades back to the Spacemen 3’s era and reflect on his current vision about music and sound, as well as the role of the music producer.
WHY CONTENT CREATION MATTERS – 11:30 – 13:00 @Talks Room 1
In a time where social media channels and multimedia platforms are multiplying and boosting user-generated content, content creation is a priority in every communication strategy, helping artists to connect with their audiences whilst creating a brand of their own.
This panel gathers experts with inspiring projects in the content creation field in order to discuss how can content be a part of the creative process of artists.
SAFE ENVIRONMENT FOR THE DANCEFLOOR – 14:00 – 15:30 @Talks Room 2
Substance abuse, sexual harassment, noise, and sustainability are just a few of the challenges that nightclubs, music venues and festivals face in order to create a safe environment. This panel aims to discuss solutions and actions that allow approaching these and other problems.
PITCH SESSION: STARTUP LISBOA MEETS JUMP – 17:15 – 18:00 @Main Hall
In this session, fellows from the JUMP Programme and innovative Portuguese startups that are being accompanied by StartUP Lisbon take the stage to tell the story of their business idea and practice their pitch.
NEW RULES: MUSIC JOURNALISM IN 2019 – 12:00 – 13:00 @Main Hall
Music journalism has evolved so much over the past decade that it’s hard to clearly define it nowadays. This panel will explore the recent transformations of the job, what it means to be a music journalist today, and what the future holds for the next generations of tastemakers and trendsetters. Leave your preconceptions at the door, and welcome to the future of music journalism.
CURATION, LOCATION, INNOVATION: WHAT DIFFERENCE DOES IT MAKE IN A MUSIC FESTIVAL – 15:30 – 17:30 @Main Hall
The number of music festivals is multiplying so fast that it’s becoming more and more difficult to take account of all of them. So, what determines the success of a music festival? Bob Van Heur, founder of Le Guess Who?, Tom Michelberger, founder of PEOPLE Festival, and Márcio Laranjeira, founder of Tremor, discuss te importance of innovating and cross-disciplinary methods of curating a music festival and its location in order to create a singular experience.
