With the music streaming market maturing and even reaching a plateau in some countries, and expanding around the world, opening new untapped markets, the key issue now for the music sector and for digital service providers is to extract additional value from the digital distribution of music. What are the options?
Synchronisation has been one of the fastest growing segment of the music sector in recent years, thanks in part to the explosion of video streaming services and the increasing number of TV shows in production. But the sync business is also getting increasingly competitive. How do you get your music on TV shows, ads, or movies?
In this keynote interview with fellow agent Clementine Bunel, Emma Banks talks about the development of her career as a talent spotter, a creator of multimillion-dollar tours, and a ‘trailblazer for women’. Also she will give her observations on the present and future state of the international live music industry.