The Italian festival system appears to be unlike pretty much every other country in Europe (perhaps even the world). It is not dominated by multi-day, multi-stage festivals, but by an enormous number of smaller scale boutique events, concert series, branded, multidisciplinary events, town parties – all branded as festivals. Many of these events are not only thought to benefit the economy, but also serve as tools to discover local areas and spread local culture, attracting audiences for a huge variety of reasons.
The first national research into music tourism, carried out by Butik, a partner of Linecheck, in October 2021 gives us more detailed insight regarding festivals and the live music sector in Italy, and finally provides us with adequate international benchmarking and points of comparison. So what opportunities does this kind of live music ecosystem offer the artists, their audience, organizers and institutions?
With : Giampiero Stramaccia – Nora Will – Giorgio Riccitelli – James Edward Drury – Alessandra Di Caro – Roberto Ribero – Marco Ferullo
Presented by Emily Gonneau
Are Attention Economies The Post-DSP Scenario?… or just another secondary way of making extra cash? Monetized chats, whatsapp numbers, and in-stream tip jars have already become a source of income. But is this the new scenario for artist survival, becoming the most important piece of the pie, or just a personalized evolution of Subscription models a là Patreon, Crowdfunding rewards or backstage Meet & Greets?
If so: music would be the accessory, the promotional tool for becoming a celebrity with a large and solid fan base. But how does this apply to up-and-coming talent or to those who – still – put music before image?
With : Andras Bozan Bodrogi – Tom Gray – Elise De Bres