The Coronavirus pandemic has had an overwhelming impact on all sectors on a global scale. This situation is unprecedented. Our daily lives have changed drastically and we have been obliged to reconsider our ways, readjust our perspectives and adapt the best we can to shape our future.
In times of adversity, we believe it is especially important to support each other and keep connected. This is why JUMP – connecting music industry professionals from all over Europe and beyond- is following its course with a redefined training programme online until we can all safety meet again.
To respond to the immediate challenges faced by the fellows, two timely workshops have been organized especially for them:
- 🧠 Mental Health in times of uncertainty – to help determine the stress triggers and how to cope with them.
- 🗒 How to manage yourself and your team during the crisis – to acknowledge the challenging situation, the different reactions we all have to the pandemic and see how to best address it to move forward
At MIL 2020, more than 30 talks were going to bring together professionals from the music and culture sectors in a unique sharing of knowledge and experiences. So, to keep thinking about the present and the future of these sectors, MIL got back to some of the topics that were going to be discussed at MIL and put them up for discussion in online talks. With MIL URL talks, they tried to reinforce MIL’s training and innovation components and adapt them to the current context.
All of these talks are only available to the JUMP fellows so far.
We will record them to give you the opportunity to replay directly to our audio library in a few days.
Big thank you to the MIL team ❤️
⚜ BRANDING – Thursday 21 May
Speakers: João Pereira and Vasco Thomaz
Throughout the workshop, the participants will learn how to build the foundations for a solid brand with the potential to be spoken of. João and Vasco will start by presenting practical cases of work they developed for branding and communication to explain the importance of stories and narratives in this construction.
🎙 PODCASTS AS MARKETING TOOLS – Friday 22 May
Speaker: Josh Greenberg, Xavier Filiol, Emily Gonneau, Rodrigo Nogueira
A prominent trend in the past year, podcasts are important vehicles for the creation of micro-communities of fans, creating connections between those who listen and those who speak. The music industry is investing more and more in this format, which leads us to understand the importance of podcasts as music marketing tools.
💬 COMMUNICATION STRATEGY – Monday 25 and Tuesday 26 May
Speaker: Ana Santiago
– They should start with a short and clear pitch of the project/business (1 to 3 minutes): why and what, what problem does it solves and how it solves it;
– What are the values , and the tone and voice of the brand;
– What are the objectives and what goals do they hope to achieve, by using social media for their business;
– Problems and doubts.
🎤 WHY WE NEED TO MEASURE THE VALUE OF LIVE MUSIC SPACES IN THE CITIES – Friday 29 May
Speakers: Elise Phamgia, Arne Dee, Lutz Leichsenring, Renata Gomes, Simon Bray, Gonçalo Riscado
In order to recognize the cultural and economic importance of live music spaces in cities, it is essential to invest in research, studies, and analysis that quantify it. Cultural agents and researchers responsible for important work in this area share how they developed them and their contribution to the growth and valorization of this economicand cultural sector.
💻 THE STREAMING ECONOMY – Monday 1st June
Speakers: Josh Greenberg, Terry Tyldesley, Robin Vincent, Andras Bodrogi
12 years in, the streaming global markets are now dominating the music industry more than ever before: in a report by the IFPI, streaming revenue account by almost half of global revenue. But, while the success of this market is undeniable, it is also true that there is a slowdown in overall global streaming revenue growth, which means new challenges for these services. On the other hand, the streaming market is becoming even more complex by the day, which might be a challenge for artists to maximize their streaming revenues. How will the streaming market maintain this growth momentum? What changes and models should be thought according to the needs of the artists?
🇪🇺 IS THE EUROPEAN MUSIC INDUSTRY IN GOOD SHAPE? – Wednesday 3 June
Speakers: Julien Jaubert, Coralie Cousin, Sandrine Bileci, Sally-Anne Gross, Pierluxx, Esther Van Der Poel
Working in music today leads to two fundamental questions: how to become the next Avicii, and also, how to avoid becoming the next Avicii? In success as in indifference or failure, pursuing a career in the artistic field can lead to immense satisfaction as well as deep disappointment. In the streaming age, how healthy is the European music industry?
⚙ BIG DATA AT THE SERVICE OF THE MUSIC INDUSTRY – Thursday 4 June
Speakers: Sammy Andrews, Dorian Perron, Sophie Goossens
The multiplication of data available is transforming the way the music industry operates. The way in which this piece of information has become so relevant to the sector in the making of new hits or in the development of fan communities requires a critical reflection on how the data is being placed at the service of the music industry.