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Claudio Vittori

Social Change

Flower of Sound

by Claudio Vittori

I am an Italian composer and sound designer with more than a decade of experience in the creation and development of sonic strategies and sound identities for brands (ie Samsung, Ferrari, Whirlpool, Dolce & Gabbana), Xr experiences and cultural events.
In the last 3 years I have attended VR AR and audio courses, then I started composing soundtracks, sound fx, fooley, for augmented and immersive experiences. I have always worked internationally.
I have more than 200 original published music, soundtracks, video games, theatrical events, record albums, works in spatialized audio formats. I collaborate with university research centers, deepening the study on new sound spatialization techniques and the growing link with the world of sensors and IoT objects (internet of things). I am a student of neuroscience and particularly attracted to the influence of sound in areas of the brain aimed at regulating communication, language and human emotional states.

NATIONALITY

RESIDENCY

Flower of Sound applies sound and technology to establish healing in the widest meaning of the word with use of vibration/frequencies. The idea is to create an immersive virtual experience based on spatial audio using XR technologies. The easy description would be to create an immersive sound-bath or ambient environment where every users can enjoy and create their own unique experiences. That allows them to move, place, mute and listen the different sound sources in different 3D environments. Thanks to this technology the healing, meditation and relaxation will be enhanced. We will create a virtual appealing environment enhancing the sound and congruent in frequency with both sound and light. We use in our original sound experiences insights from sound healing, neuroscience, technology and sound therapy to reach altered states of consciousness to give access to a deeper feeling of well-being. We address multiple needs. One is a need for pure healing music witch is trustworthy, you get what is promised and is based on tests and scientific insights. (We discovered for instance a lot of fake suppliers, from wrong frequencies/tuning of Tibetan bowls, to not delivering the right frequencies in the music ). Basically many players care more about the esthetic and the click baits than the real effects and meaning of the vibrations (sound and light). The other need is to use finally mature spatial audio like Dolby Atmos, Sony 360 and all the HDM spatial audio and SDK for a therapeutic effect. So not just as an enhanced listening experience but really targets the body and use the extra effects of these techniques. We can also use additional wearables to create a feedback loop based on the measurements and the effect on brainwaves or on processes in the body. To combine these needs we can create an even bigger well being effect and use spatial audio in most advanced and experimental way to give transformational and even therapeutic experiences. The music industry is constantly looking for new cutting edge experiences and new ways to apply these new technologies.

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Flower of Sound Website

TUTOR

Terry Tyldesley, UK

CREATIVE TECHNOLOGIES PRODUCER & BOARD MEMBER RESONATE CO-OP

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