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NATIONALITY
RESIDENCY
While music consumption has shifted towards Digital Streaming Platforms and Online Video Sharing, Music Licensing has not changed. As a matter of fact, existing licensing structures have been ‘adapted’ to these new forms, instead of designing new processes.
Not only does it impact the artists and creators (sometimes being paid two years after their music is consumed) but it affects the industry as a whole (fragmented metadata, lack of transparency, etc).
This is why we built Fairphonic. By providing a new audio fingerprint system, that can capture all content variations (remixes, covers, mashups) online, we can match the rights holders and creators, track their music usage, and pay them accordingly on a monthly basis.
We help streamline the complex music licensing ecosystem, by combining technology and music industry experience.
While everyone is familiar with Shazam and its powerful algorithm to match recordings, there is no technology to capture Reproductions. You can do the test online.
1. Take a YouTube video that Shazam can recognize. 2. Now, change its speed (using the YouTube toolbox)
3. Try again…
You will notice it doesn’t match it right ?
Shazam wasn’t built for this purpose, and while it is still robust to environmental noise, it is not in line with the surge of online content reproductions ( TikTok, YouTube, Instagram Reels, Triller, etc).
Fairphonic has a unique and innovative approach to this problem. Instead of analysing the spectrogram (which all fingerprint technology are doing), we take the lyrics, the melody and the beats to define a song’s fingerprint and unicity in the market.
TUTOR
Helienne Lindvall, SE
CHAIR OF THE SONGWRITER COMMITTEE & BOARD DIRECTOR THE IVORS ACADEMY (formerly BASCA)
