“acordAR”, a Portuguese wordplay for to wake up and the color of R(eality), revitalizes the history of a musical genre through Augmented Reality both in the streets as a cultural/touristic experience and as a commercial physical product. The first theme project, entitled “O Museu do Hip Hop Tuga”, centers in the evolution of Hip Hop in Portugal through its artistic movement and entrepreneurship efforts and how it contributed to a positive change to the sociocultural landscape of the nation(s). The first phase geographically focuses in 3 main streets of downtown Lisbon, revealing everything of cultural relevance to the musical movement, in retrospective, from concerts and music festivals to vanished music stores and musical related publicity stunts. These story points will serve as landmarks through a physical visual representation, ie street art, that converts to a dynamic augmented reality object or experience, when pointed to by the camera of a smartphone. These landmarks serve both as isolated and integrated experiences, as itineraries are suggested either by a chronological order or a wellbeing walk, with the option of having an accompanying audio guide and the reproduction of a curated playlist, ie related to the artists involved in the story. This street hybrid museum can also be complemented by a soft launch through a photographic exposition, which also explores the AR component, celebrating a bigger picture of the story being told and resulting as a start or end point of visit with a financial call-to-action. The second phase consists in the objectification of the experience, ie, a hybrid AR book of the photographic exposition, to preserve its memory as a cultural token and capitalize it as a standalone product to be economically sustainable, rather than dependent from governmental financing.
Thus, the project is scalable to different music genres, to different cities around the world and allows a new way to tell the stories that shaped us.
Terry Tyldesley, UK
CREATIVE TECHNOLOGIES PRODUCER & BOARD MEMBER RESONATE CO-OP