WARM is the first large-scale radio monitoring service focused on individuals in the music industry. It has the world’s largest coverage spanning approximately 25.000 radio stations in 130 countries (FM, DAB, online).
WARM allows anyone to track and monitor any song, in real-time. Until now, most artists, managers, labels, PR companies, booking agents, songwriters and producers have had no or very little insight into when or where their songs are played on radio stations. WARM aims to change that and create transparency by providing them with valuable data about their music.
By using audio fingerprint technology, WARM is able to track any song played on the radio and match it to its database of 27 million songs, allowing the user to get insight into when and where an airplay occurs. Artists and their teams can then use this information to optimize radio plugging and social media promotion, target their tour booking, improve control of royalty collection and more.
The driving vision behind WARM is to make detailed music data available and affordable to everyone in the music industry, but especially independent artists and the long tail.
Magnus KÄLLSKOG, SE
HEAD OF A&R COSMOS MUSIC