BUTìK will be the first consultancy and communication agency in Italy to work to develop music tourism in our country, with the goal to affect the economy of local communities. Our aim is to internationalize these events, creating synergies with Italian economic and cultural environment promoting not only the musical offer but also local culture, food and traditions to attract European music lovers. We want to achieve our goals developing two different business areas:
1)B2B through service development and communication consultancy, with the following activities:
– Festival Design: developing services for festivals in an international perspective like transfer or accommodations.
– Festival promotion: working with European press offices, influencers and ambassadors in main European cities and offices for touristic promotion to create a promotional strategy together.
– Festival founding: creating ad hoc projects, involving brands and institutions, that will sustain festivals economies and increase the awareness of these realities.
2) B2C communicating Italian music festivals abroad through FESTIVALASTIK: a new experiential ticketing portal for European music lovers, which also illustrates the festival surroundings from the artistic, eno-gastronomic and cultural point of view.