WEDNESDAY, 3rd JULY 2019
MODERN MUSIC ENTREPRENEURS – 10:00 – 11:15
The contemporary music industry professional must be entrepreneurial to get ahead. How do you pivot your business model? How do you harness and utilise the power of your data? What do you need to know to stay on top? Where are the opportunities for future business development in music? SMIA chair Dougal Perman invites a panel of modern music entrepreneurs to talk about how they answer these questions, keep focused and be progressive.
JUMP PITCH SESSION – 14:15 – 15:30
DIGITAL MARKETING (Workshop) – 12:00 – 13:00
Andrew Rhodes presents a dynamic, multi-faceted and practical workshop on digital marketing in the streaming age.
ESTABLISH YOUR CONTENT KINGDOM – 15:30 – 16:45
In recent years global brands have emerged from DIY projects that began as amateur podcasts, basic web videos and simple live streams. Content creators can look to digital storytelling innovators to extend their brands, create deep engagement with audiences and develop new revenue streams and distribution models. Serialised, live and interactive content can extend the world of a story far beyond its original media. Case study references and discussion will chart the progress of pioneers who have created enviable empires from often very humble beginnings.
THURSDAY, 4th JULY 2019
MEET THE SUPPORT AGENCIES – 10:00 – 11:15
Hear from representatives from a broad cross-reach of regional and national organisations on how you can access the support to bring your creative ideas to life, secure funding to develop your business and gain a valuable insight into current programmes which offer support to develop your project and innovate your business model.
REMOTE PARTICIPATION IN CULTURAL PROJECTS – 11:45 – 12:30
Live streaming an event creates a suite of valuable assets which include the shared experience, another property that can be monetised and a catalogue of valuable content assets. Leading cultural organisations have utilised digital content production and distribution successfully to build their brands and widen their audience reach significantly. Dougal Perman will chair a panel of cultural content pioneers who have utilised remote participation to engage audiences who would not otherwise have the opportunity to experience their work. Panelists will include producers from Berlin Philharmonic’s Digital Concert Hall, UK National Theatre’s NT Live, The Met: Live in HD, National Gallery Live Broadcasts and Scottish Ballet’s Biennial Digital Season.
INNOVATION AND THE INDUSTRY COMMONS – 14:15 – 15:30
The largest world technology companies have creativity as part of their business. The combination of music and tech is a powerful one for innovators, early adopters and startup communities – and it’s been at the forefront of innovation in the cloud, data, IP, distributed technologies and AI. Music is a phenomenal social glue that brings together diverse people from all backgrounds and perspectives, and it’s also led the way for policy recommendations and new methods for all industry. Music – and specifically music tech – provides a unique platform for cross-sector collaboration, bringing together artists and scientists, academics and industry to build new and disruptive innovation on top of existing industry capabilities.
SDS: INSPIRING AND DEVELOPING THE NEW CREATIVE WORKFORCE – 10:00 – 11:15
Skills Development Scotland will run through the inspiring range of programmes they deliver and how they can support young creatives. There will also be an opportunity to hear a range of XpoNorth speakers detail the journey they took to break into the creative industries and forge a successful career. This interactive session will offer practical advice on routes into the industry, setting goals, top tips on how to achieve them and give attendees an invaluable opportunity to ask our panel of experts how you can drive your creative career forward.
IN CONVERSATION WITH IAN HUNTER – 11:45 – 12:30
A very special Keynote with Oscar Winning VFX Supervisor, Ian Hunter (Co-Founder / Creative Director, New Deal Studios). Hunter is a highly innovative storyteller in the field of motion picture visual effects and has overseen the production of many complex sequences from some of the great blockbusters of our time. Securing numerous awards for his work in both features and commercials, Hunter has won several VES Awards for his work on sequences for the likes of ‘The Dark Knight’, ‘Inception’ and the Bafta and Oscar nominated, ‘First Man’; he was also recently a visual effect supervisor on the film Interstellar. A true visionary, Hunter deftly utilises his experience in visual effects and film design into the cutting-edge virtual reality world.
MUSIC LICENSING, SYNC AND PLACEMENT IN ADVERTISING – 14:15 – 15:30
Music sync placements in advertising can be a game changer for an artist, often boosting their profile and providing well needed income. However, they are notoriously difficult to secure. This panel will bring together music supervisor experts from across the globe to discuss the dos and dont’s, real life examples, things to look out for, and how to secure that golden sync placement.
PRS FOR MUSIC: RIGHTS & ROYALTIES – UNDERSTANDING PRS FOR MUSIC – 10:00 – 11:00
PRS for Music licenses the rights of over 140,000 songwriter, composers and music publishers in an increasingly global market. Have you ever wondered how those royalties flow from the music user to your bank account? Do you want to find out more about new licensing models? Join the discussion with our panel of experts from PRS for Music.
BEYOND DIY: BUILDING YOUR TEAM – 11:45 – 12:30
Understanding the value of building the right team for your campaign – what help you do need and from whom?
INFLUENCIAL WOMEN IN PUBLISHING – 14:15 – 15:30
TBC
THE SUNRISE SECTOR: AN INSIGHT INTO THE INDIAN MUSIC & MEDIA INDUSTRIES – 15:30 – 16:45
Join us for an invaluable insight into one of the most diverse and vibrant media market in the world today. Mediums are converging, and successful media companies no longer think about print, TV, radio or digital, but simply about the consumer. This must attend opportunity to hear from one of the market’s largest players will look at where the entry points are and the diverse and growing opportunities for broad collaboration.
