WEDNESDAY, 19th JUNE 2019
CAN “MUSIC MOVE (ALL) EUROPE”? – 10.30am – 11.30am
The Music Moves Europe programme from the European Commission (support of the European music sector) is already 2 years old. Who participates in the preparatory programme and why are Greece and so many other EU countries underrepresented? Is it the fault of our politicians or could it be the lack of professionals’ associations (e.g. of managers, venues, festivals, technicians or agents)? Should we start uniting at local level too? Where do we start?
ARTISTS AND BANDS BOOKING MAZE! LET’S OPEN THE PANDORA’S BOX! – 01.00pm – 02.00pm
How do Festivals and Showcases make their line-up balancing between famous, grass root & emerging artists? Is the connection vital between bands, agents and artistic directors? What is the current state of booking business in Europe?
MANUAL FOR SUCCESSFUL RIOTING! – 11.45am – 12.45am
Music festivals seems to flourish in Greece and all over the continent. Wherever they are already well established or new, targeting mainstream or niche public, events need to innovate in order to keep up with current trends. What is a successful festival? Simple question, that have as many answers as there are festival promoters. Renowned events representative will tackle some key topics such as branding, ticketing, communication or digital marketing.
HOW TO EFFECTIVELY PITCH YOUR BUSINESS IDEA IN THE MUSIC INDUSTRY? A Pitch bu Enrich UR – 03.00pm – 05.30pm
Want to strengthen your business portfolio and market recognition by playing to your unique strengths? Interested to put your entrepreneurship skills in action? Want to learn how to promote or sell your music ideas / business / products to a prospect investor, partner, or customer group? Join us on the “Enrich UR Pitch” workshop and learn what it means to pitch and how to do it successfully through theory and on the spot pitching exercises that will enhance your knowledge and experience.
RIGHTS-MANAGEMENT AND MONETIZATION ON YOUTUBE – 12.00pm – 01.30pm
For right-holders, it is crucial to understand the basics, how the YouTube Content ID and rights-management works on the platform. This workshop shows the way how ads get placed on YouTube channels and videos eligible for monetization, sheds a light on music related assets, related claims and different policies. Also tips and tricks how right-holders can help their YouTube Partner Company/Aggregator, with the rights to manage music related content, to increase revenues and decrease various types of conflicts and issues regarding copyrights.
WHAT IS A SUCCESSFUL MUSIC ALBUM IN THE DIGITAL AGE? – 06.00pm – 07.00pm
From the moment of inspiration to the moment you hear your song on the radio or on Spotify, what are the ingredients to make a music project successful? Is it the recording process, authenticity, the timing or the promotion process? Is it a bit of everything?
THURSDAY, 20th JUNE 2019
MUSIC AS A TOOL FOR LOCAL DEVELOPMENT – 10.00am – 11.30am
How can music be an innovative tool to support urban regeneration, heritage and social cohesion. What can music venues, events or festivals bring to cities and how can the Tourism Industry benefit from Music.
DIGITAL MARKETING IN LIVE MUSIC: TICKETING AND EVENTS – 04.00pm – 05.30pm
From BMG, Universal and EMI Global Marketing to Live Nation and Ticketmaster, marketing music is her life! Celia will introduce live music consumer insight, event attendance behavior, strategy tools and services to sell music shows, always under the premise “Artists & Fans First”.
THE RISE OF VIDEO – HOW TO MAKE MOST OUT OF YOUTUBE! – 12.30pm – 02.00pm
Video content is trending, consumption is rising. More and more actors are applying to this format in order to reach their goals, growing with their brands, reaching people with their products and services via content. If it is video, then you can’t miss YouTube out from your strategy. This workshop is customized to music industry actors, revealing the main advantages of the biggest video platform, previewing right techniques, best practices how to be optimally retrievable and recognizable as brand, how to present music industry related projects and start-ups on the biggest video platform, on the second biggest search engine. Giving an overview on creative content formats and strategy, cost-saving ways of content production, about the YouTube Partner Program, community development, rights management and monetization as well.
FROM VINYL TO CD, FROM MYSPACE TP YOUTUBE AND FROM SPOTIFU TO VINYL? – 03.00pm – 04.00pm
What is the current role of a record label? How do labels help artists and what are some examples of best practice for their survival? Is the artists’ revenue stream really changing? Can label and artists benefit from digital rights etc. These and other issues will be tackled by both people from classic labels, publishers as well of those with a fresher approach towards this segment of the market.
SOFT-SKILLS PAY THE BILLS – 05.45pm – 07.15pm
Why are soft-skills important? Which Soft skills do employers want? How can you Increase your employability in a fast-paced, ever-adaptable work environment? This workshop aims to introduce participants to soft skills, with a focus on those that employers look for, in order to help them understand how they can strengthen their individual skills-set, as well as themselves as part of a working group, and create / maintain successful business relationships.
