Video content is trending, consumption is rising. More and more actors are applying to this format in order to reach their goals, growing with their brands, reaching people with their products and services via content. If it is video, then you can’t miss YouTube out from your strategy. This workshop is customized to music industry actors, revealing the main advantages of the biggest video platform, previewing right techniques, best practices how to be optimally retrievable and recognizable as brand, how to present music industry related projects and start-ups on the biggest video platform, on the second biggest search engine. Giving an overview on creative content formats and strategy, cost-saving ways of content production, about the YouTube Partner Program, community development, rights management and monetization as well.